Small town just outside of Austin, TX. In famous Texas Hill Country on Lake Travis. Older generation now being replaced with younger families. It’s a careful changing of the guard. The city was initially an unincorporated golf community for retired folks – albeit very rural and hidden. LV was finally incorporated in 1985. We are entering a phase of development where the new guard wants to invite tourism, businesses, recreation, youth, vitality, pride and growth, while still maintaining true to our natural resources of hills and lakes. We are close to Austin, many commute, so they are savvy as to what’s in style. We need to appeal to people to move here in order to get businesses to move here. We need to finally appear to have a professional, classy branding. A clean design that can be used 4/c and 1/c is a must. Previously “branding” was a piece of sailboat clipart and nonsensical fonts – no style formats. Completely understandable when things are done free by those who didn’t understand how marketing a city is important. –
Community & Non-Profit
